Salesletter In A Box

Ask anyone in the business and they will tell you the same thing. (Yes, there are a lot of
products out there. But most are, at best, a waste of time.)
Basically, it boils down to this . . .

If you want to make money in direct mail, and you want to make it quickly, you need to find
the right product and offer it to the right market at the right time.

And that's what this letter is all about . . . helping you find the right direct mail product (and
project) for these times. A project you can roll-out effortlessly and make a lot of money
quickly!

But before we go into that, let me share with you what I think are the key characteristics of the "right" direct mail project. See how many on this list you agree with.

The "Right" Direct Mail Project will have all of the following characteristics:

$ Potential customers want the product so badly they will respond to any ad that offers
it! (This means you don't have to buy expensive ads. Simple, low-cost ads will do!)

$ The product has such a high perceived value almost any price you charge seems like a
bargain! (Customers value the product so highly they are happy and eager to pay
your price!)

$ The product appeals to people who have money, and who want to spend it now! (If
you don't think this is important, try selling something to people who don't have
money!)

$ The product costs you only a fraction of the selling price! (You want a large enough
profit so it only takes a few sales to make serious money!)

$ The product is easy to ship, and easy to keep on hand. (You shouldn't have to worry
about renting a warehouse to store inventory, or worry about how difficult it is to
package and ship the product. You want it to be easy -- a "no brainer".)

$ The product requires no support, and is self-sufficient. (You sure don't want to spend
hours on the phone with customers explaining how to use the product!)

$ You can handle customer orders using an order taking service. (When hundreds of
phone orders start coming in, you don't want to be the one who has to take all the
calls!)

$ Your customers call you back and order more. (When your customers actually get
their hands on your product, you want them to be so impressed with what they received that they'll call you back and order more! You can double your profit on each sale by having the next product (the back-end) ready for them when they call!

So what do you think? A pretty good wish list, right? And wouldn't you love to find a direct
mail project with all these characteristics?

Well, if your answer is "Yes", then you're going to love the rest of this letter!